Plot of gold – and a plan that fits the place 

For landowners, farmers, parish councillors, and anyone who cares about keeping rural communities alive. 

plot of gold
plot of gold

The Heart of the Matter 

The village school is closing. The pub takings are down. Young families are packing up and moving to towns where they can actually afford to rent, let alone buy. If you live in the rural South, you’ve seen it happening. It is heartbreaking. It’s the slow hollowing-out of places that have been home to generations, the quiet unravelling of communities that should be thriving. 

If this article speaks to something you’ve witnessed or worried about, please pass it to someone who might benefit from reading it – a neighbour, a fellow councillor, a farming family, an employer who’s struggling to keep staff because there’s nowhere for them to live. 

Here’s what most people don’t realise: the solutions already exist. The land is there. The need is desperate. What’s missing isn’t permission or possibility – it’s the conversation. 

 
You might be sitting on a plot of gold – and the real value isn’t just financial. It’s what it could mean for the people around you. 

 
If you own land on the South Coast — a field, a paddock, a corner of an estate that’s sat unchanged for years… If you’re a farmer watching milk prices drop again, wondering what comes next for land that’s been in your family for generations, there’s another way forward. If you’re a parish councillor seeing the school roll shrink year after year, there are models that work. If you’re an employer watching good people leave because they can’t find anywhere to live nearby, this is fixable. 

 
The key is early, practical advice. A trusted, local specialist – be it a solicitor or land agent who truly understands the area – doesn’t just ‘handle complexity’, They act as the glue, bringing landowners, parish councils, and housing groups to the same table. They translate the policy, protect your family’s interests, and make sure the project delivers for the community. That’s when you get schemes that feel human. That’s when affordable housing stays affordable. That’s when villages don’t just survive – they stabilise. 

Good development isn’t about concrete. It’s about keeping people and places connected. 

This beautiful way of life – the one where you know your neighbours, where children grow up in the place their parents call home, where a community has a beating heart – is worth fighting for. And the fight isn’t as hard as you think. 

Because the South Coast is growing. Cities are thriving. But it shouldn’t be at the expense of the villages that make this region what it is. 

 
If you’re a farmer, a landowner, a councillor, or an employer who’s felt this strain – reach out. If you know someone who has, pass this on. There is hope, and there are people ready to help. 

 
The solutions are there. The land is there. The need is urgent.  

All that’s missing is you. 

Residential Development
13/11/2025
By
Steele Raymond

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