This was a particularly satisfying piece of work having acted for the shareholders on the MBO of the business back in 2017.
DEAL ANNOUNCEMENT – Another international buyer backing UK success. We recently advised the shareholders Andy Brown, James Ray, Chris Thurling and Joanna Penn of Armadillo CRM – Armadillo are trusted by Disney, easyJet and Cunard – on the sale of Armadillo to Canada based Bond Brand Loyalty.
This was a particularly satisfying piece of work having acted for the shareholders on the MBO of the business back in 2017.
Andy Brown wrote a lovely piece about working with us here.
This transaction follows our recent work on the sale of West Horsley Dairy to Italy based Granarolo – a clear signal of sustained overseas confidence in “UK plc” and the momentum Steele Raymond has in cross border M&A work.
The excellent SR Team included Carol Elliott and Harinder Sangha.
Shared language gives our teams real momentum. From Associates Day to firm-wide book clubs, people learn together, talk openly about pressure and burnout, and turn ideas into practical changes that make daily work more sustainable.
Serious work, human rhythm. From Bournemouth and Southampton to Poundbury, our teams handle heavyweight matters, then step into sea air, green space and short commutes that keep heads clear and careers moving. If you want City level work with South Coast balance, this is where both can happen.
This transaction brings together long‑standing British distribution expertise and the scale of a European market leader.
Ranked Top Tier in The Legal 500 for the 21st year running, Steele Raymond gives businesses, developers and families across the South City calibre judgement with local commitment – helping deals complete, sites progress and families move forward while we protect value and keep momentum.
People often think about houses, savings and heirlooms but don’t have a plan for the photos that hold a thousand moments, the messages they want to keep, and the accounts that pay for daily life.
For landowners, farmers, parish councillors, and anyone who cares about keeping rural communities alive.
Steele Raymond’s new brand marks a clear moment of growth and ambition.
This growth comes from a deliberate focus on people, client relationships and selective expansion.
Protecting what matters most.
Your Estate. Your Family.
Your Peace of Mind
Shared language gives our teams real momentum. From Associates Day to firm-wide book clubs, people learn together, talk openly about pressure and burnout, and turn ideas into practical changes that make daily work more sustainable.
Serious work, human rhythm. From Bournemouth and Southampton to Poundbury, our teams handle heavyweight matters, then step into sea air, green space and short commutes that keep heads clear and careers moving. If you want City level work with South Coast balance, this is where both can happen.
This transaction brings together long‑standing British distribution expertise and the scale of a European market leader.
Ranked Top Tier in The Legal 500 for the 21st year running, Steele Raymond gives businesses, developers and families across the South City calibre judgement with local commitment – helping deals complete, sites progress and families move forward while we protect value and keep momentum.
People often think about houses, savings and heirlooms but don’t have a plan for the photos that hold a thousand moments, the messages they want to keep, and the accounts that pay for daily life.
For landowners, farmers, parish councillors, and anyone who cares about keeping rural communities alive.
Steele Raymond’s new brand marks a clear moment of growth and ambition.
This growth comes from a deliberate focus on people, client relationships and selective expansion.
Protecting what matters most.
Your Estate. Your Family.
Your Peace of Mind
